Sell the before-and-after.
Exterior cleaning sells on a visual: the customer needs to see the difference before they believe the price. And nobody searches 'exterior cleaning' — they search for the specific job.
What decides who gets the call.
The trade has two distinct audiences — homeowners cleaning up a house and businesses maintaining a property — and five separate service lines, each its own search term: pressure washing, window cleaning, solar panel cleaning, fence and deck restoration, gutter cleaning. A generic site catches none of that search demand.
Bay Area Exterior Cleaning's site puts the 'see the difference' before-and-after argument at the center of the page, gives homeowners and businesses their own paths, and gives all five service lines dedicated sections matched to their search terms — with the method story and a satisfaction guarantee closing the gap between a professional operation and a guy with a rental machine.
Website + SEO, photography as the multiplier
A results-led site built around your before-and-afters, local SEO for every service line's search term, and real project photography shot by the same studio. Fixed, written quote after a free consultation.
How every engagement runs
- Free consultation — a few sentences about the business is enough
- A fixed, written quote before anything starts
- Design, build, SEO, and photography under one roof
- Direct communication
